Short, honest writing from Estera — a few times a week — on the ingredients I trust, the rituals I keep, and the reality of launching Purely Treats.
On 7th October 2026, Purely Treats® reached an exciting milestone as we exhibited at Beauty Bulb Live London at the Business Design Centre — our very first trade show. A proud milestone for our growing functional nutrition brand.
Things have been a little quieter on here recently, but behind the scenes at Purely Treats®, it has been anything but quiet. I'm so excited to share that our very first trade show is officially booked!
This is the view I've looked at every day while building Purely Treats. It's nothing extraordinary. Just the view from my dining room. But to me, it means everything.
People often ask me, "What made you start Purely Treats?" The truth is... it wasn't one big moment. It was lots of little moments over many years.
For years, collagen has been one of the biggest trends in the beauty industry. For me, it has never been just about beauty — it's about small, consistent habits that support your body from within.
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