The woman behind Purely Treats.

Hi, I'm Estera.

For as long as I can remember, I've been fascinated by how nutrition influences the way we feel, the way we look and the way we age.

Growing up in Poland with a farmer as my grandad meant fresh, seasonal food was simply part of everyday life. Looking back, I realise how lucky I was to grow up surrounded by real, natural ingredients. It wasn't until I got older and moved first to the United States and later to the UK that I truly began to appreciate how different food could be. Experiencing different cultures and approaches to food sparked a lifelong curiosity about nutrition, functional ingredients and natural ways to support health and wellbeing.

Long before Purely Treats existed, I was the person turning every packet over to read the ingredients. I wanted real food. Ingredients I recognised. No refined sugar. No unnecessary fillers. Just thoughtfully selected ingredients with a purpose.

I've always believed healthy eating shouldn't feel restrictive. It should be enjoyable.

Over the last 20 years my career has taken me in different directions. Before becoming a Personal Trainer, I spent over 12 years working as a professional makeup artist. Every day I met women preparing for weddings, celebrations and some of the biggest moments of their lives. While makeup helped them look beautiful, I realised that confidence came from something much deeper. It came from how they felt. I loved sharing simple advice about nutrition, hydration, supplements and skincare before their wedding day because I knew beauty starts long before makeup is applied. That experience shaped the way I see health today but over time I just realised that I wanted to help people in a deeper way.

Becoming a Personal Trainer allowed me to help people become healthier, stronger and more confident from the inside out.

Creating Purely Treats.

Purely Treats feels like the natural next chapter of that journey. It's another way for me to help people look after themselves through thoughtfully selected ingredients, functional nutrition and small daily rituals that support health and wellbeing.

I didn't want to create just another protein bar or another supplement. I wanted to create something different—beautiful handcrafted treats that combine thoughtfully selected ingredients with functional nutrition, while still feeling like a genuine moment of indulgence. Every ingredient has been carefully chosen—from grass-fed collagen and premium whey protein isolate to New Zealand Manuka honey, organic seeds, nuts and botanicals. Developing the recipes has honestly been one of my favourite parts of the journey. Experimenting with different flavours, refining every recipe and asking to taste those very first batches was one of the most enjoyable parts of bringing Purely Treats to life. It reminded me that creating something truly special takes patience, curiosity and a lot of passion.

Every ingredient has been chosen with care. Every recipe has been refined through countless batches. Every product is handcrafted in small batches here in Lincolnshire. No two Bon Bons or Protein Squares will ever be perfectly identical. And I think that's exactly how handmade food should be. Those little differences are a reminder that every product has been crafted by hand with care, not produced on a factory line.

More than a business.

Purely Treats is more than a business to me. It's a dream I've carried for years, and a reminder that it's never too late to start again. To follow your passion. To learn something new. To create something you're truly proud of. To take better care of yourself. I believe the best changes in life don't happen overnight. They happen through the small choices we make every single day. That's what Purely Treats represents to me. A life built on progress, balance and enjoying the journey—not chasing perfection.

I hope these products become more than just a snack.

I hope they become a small part of your day that you genuinely look forward to.

Thank you.

So thank you. Whether you've discovered Purely Treats because you're looking for functional nutrition, beautifully crafted treats or simply a better choice, I'm so grateful you're here. Thank you for supporting my small independent business and allowing me to share something I've poured my heart into. I hope every Bon Bon and every Protein Square reminds you that wellness can be nourishing, beautiful and genuinely enjoyable. Thank you for being part of the beginning of this journey.

With love,

— Estera

Founder, Purely Treats