Purely Treats® is heading to London!

Things have been a little quieter on here recently, but behind the scenes at Purely Treats®, it has been anything but quiet.

I'm so excited to share that our very first trade show is officially booked! On 7 October, Purely Treats® will be exhibiting at Beauty Bulb Live London at the Business Design Centre.

It feels like a big moment for a brand that only launched a few months ago. In such a short space of time, Purely Treats® has officially become a registered trademark, we have our first trade show booked, several really exciting collaborations lined up, new opportunities developing and lots happening behind the scenes that I can't wait to share.

I'll admit, at times I'm slightly overwhelmed by just how much there is to do. But I'm also overwhelmed — in the best possible way — by the interest, encouragement and support Purely Treats® has received so early in its journey.

And, of course, nothing is ever completely straightforward when you're building something from scratch.

There have already been a couple of hurdles along the way, and I'm sure there will be plenty more. A friend once told me:

“Fail fast. Fix faster.”

I've always remembered that, although I've started to look at it a little differently.

Learn fast. Adapt faster.

Because I don't necessarily see the hurdles as failures. They're part of learning how to build a better product and a stronger business. If something needs improving, I want to recognise it, learn from it and get on with fixing it.

And that is exactly what I'm doing.

There is a huge amount of work ahead and some days it feels hard, but I'm determined. I believe in what I'm building with Purely Treats®, and every challenge, opportunity and little win is teaching me something.

So… registered trademark ✓ First trade show booked ✓ Exciting collaborations ahead ✓ and lots happening behind the scenes.

Very exciting times at Purely Treats® — and I have a feeling we're only just getting started. 🤍

Estera Founder, Purely Treats®